Ayca Gucluoglu is an experienced Senior Media Manager at Eti since 2011, overseeing both offline and online media planning and buying for multiple brands. Previous roles include Supervisor at MediaVest, where responsibilities included managing media activities for Ülker and analyzing campaign performance, and Media Specialist at ZenithOptimedia Group. Ayca's earlier experience includes media planning roles at McCann and OMD Media Direction. Ayca holds a degree in Communication Sciences, specializing in advertising and public relations, and has pursued further education at Koç University and İstanbul Bilgi Üniversitesi.
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