AP

Alfonso Martínez Pérez

Chief Impact & Growth Officer at Eticas

Alfonso Martínez Pérez has a diverse work experience spanning various roles and industries. Alfonso currently serves as the Chief Impact & Growth Officer at Eticas, where they are involved in the development and implementation of Algorithmic Audits to build trustworthy AI in digital ethics and AI across different sectors. Previously, they worked at Universidad Europea as the Responsable de B2B y Formación para Empresas, where they were responsible for forming partnerships with leading companies, managing sales teams, and creating and implementing B2B commercial funnels. Alfonso also served as the International Business Development Manager for the Americas and RoW at the same company.

Before joining Universidad Europea, Alfonso Martínez Pérez was a Partner and US Director & Country Manager at Passion & Taste for Business, where they provided consultancy services for internationalization, market expansion, and brand development. Alfonso developed sales and corporate promotion strategies in target markets and implemented marketing campaigns and events. Alfonso also held the role of Director Fundador at La letra correcta, a company they founded where they served as the director.

Additionally, Alfonso worked as a freelance translator (EN>ES) and translator, corrector, and lector for various publishers. Alfonso also worked as a Language Trainer at Master D, where they provided training for e-learning courses and managed new course projects. Alfonso gained experience as an Editor Junior at Caja Alta Edición y comunicación, where they performed various tasks related to the editorial process, managed editorial and marketing projects, and translated texts from English to Spanish. At English@link School, they worked as an English teacher, and at Editorial puertoNORTE-SUR, they served as an Editor Junior.

Alfonso Martínez Pérez started their professional journey as a freelance translator (EN>ES) and held various positions in the publishing industry. Alfonso has a strong background in language training, editorial work, and business development across multiple sectors.

Alfonso Martínez Pérez pursued their education in a chronological order, starting with their Bachelor's degree in English Philology from the University of Valladolid, earned between 2002 and 2007. Alfonso then went on to complete a Master's degree in Publishing at the University of Salamanca from 2008 to 2009. Recently, in 2019 and 2020, they attended Universidad Europea and obtained a Postgraduate degree in Digital Transformation, specializing in an undisclosed field of study. In addition to their academic qualifications, Alfonso Martínez Pérez holds a certification as an Enterprise Design Thinking Practitioner, awarded by IBM. Further details regarding the certification, such as the institution and specific month and year of acquisition, are not provided.

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