Michael Loftus

Michael Loftus has a diverse work experience spanning various industries and roles. Michael currently serves as the Head of Communications at Etihad Rail since March 2023. Before that, they worked as a Communications Expert for the same company from September 2020 to April 2023.

Prior to joining Etihad Rail, Loftus was the Strategic PR & Communications Lead at Emaar from August 2019 to September 2020. Michael played a significant role in establishing the corporate communication function for the Emaar Group and developed communication strategies to elevate the brand's sentiment and trust.

Loftus also has experience in the media industry, having served as the Head of Brand Experience at VICE Media from September 2018 to August 2019. During their time there, they founded and developed the business vertical, fostering key client relationships and curating experiences that engaged the audience.

Before VICE Media, Loftus worked at Edelman as a New Business Snr Account Manager from September 2017 to September 2018 and as a New Business Account Manager from September 2016 to September 2017, contributing to the commercial coordination and strategic planning of the company's creative studio in the MENA region.

Michael started their career as a Junior Account Manager at Cheil Worldwide from September 2015 to September 2016, specializing in live communication, digital strategies, and managing the Samsung partnership.

Loftus also gained experience in marketing and events as a Marketing Executive at Seventh House PR and as an Account Executive at ITCH Experience. Additionally, they interned as a Special Events Intern at Captains Club Hotel, learning the basics of the marketing and events industry.

Their earliest work experience was as a Sales Associate at Hollister Co., where they developed skills in stock management, visual merchandising, and customer service.

Overall, Michael Loftus has a strong background in communications, PR, brand experience, and strategic planning, with a track record of success in diverse industries.

Michael Loftus attended South Thames College from 2008 to 2010, where they earned a BTEC National Diploma in Health and Sports. Following this, they enrolled at Bournemouth University from 2011 to 2015 and obtained a Bachelor of Arts (BA) degree in Events Management.