Salma Badr

Salma Badr has a diverse and extensive work experience in the field of digital marketing and e-commerce. Salma is currently serving as the Head of Marketing at etmana since February 2022. Prior to this, they worked at Andalusia Group for Medical Services as a Regional Digital Marketing Manager from December 2020 to February 2022.

Before that, Salma worked as a Digital Marketing Manager at IWAN Developments from May 2019 to October 2020. Salma also held a role as a Digital Marketing Strategy and Content Management at Genomedia from May 2018 to May 2019.

Salma has experience in sales and marketing as well. Salma worked as a Senior Account Director (Digital Sales and Marketing) at Cognitev from September 2017 to May 2018. Salma also worked at InstaScaler as a Digital Sales and Marketing from September 2017 to May 2018.

In addition, Salma has managerial experience as a Country Manager - Digital Marketing at itcan digital marketing, where they were responsible for developing and implementing annual budget plans, producing marketing performance reports, managing staff, and coordinating all departments to achieve operational and strategic goals. This role lasted from July 2017 to August 2017.

Earlier in their career, Salma worked as a Digital Marketing Strategist at B1 Creative Studio from October 2016 to July 2017. Salma was responsible for setting and implementing digital marketing strategies, conducting web asset audits, designing paid campaigns, and conducting competitive analysis.

Salma's work experience also includes roles at Diwan Videos. Salma worked as a Business Developer from July 2016 to September 2016, and as an Operations and Content Manager from August 2015 to June 2016. Salma also served as a YouTube Project Manager from May 2013 to July 2015, where they were involved in managing various projects and channels.

Overall, Salma Badr has a strong background in digital marketing, e-commerce, sales, and management, with experience in both regional and international organizations.

Salma Badr completed their Bachelor's degree in Business Administration (B.B.A.) with a specialization in E-Commerce from the Arab Academy for Science, Technology and Maritime Transport in 2012. During the same year, they also started their studies in Economics at The London School of Economics and Political Science (LSE), although the completion status of this degree is unknown.

In terms of additional certifications, Salma obtained the following:

- Account Leadership certification from Twitter in July 2017.

- Youtube Digital Rights certification from YouTube in December 2015.

- Analytics Certification from Google in March 2015.

- Adwords Certification from Google in January 2015.

- Digital Sales certification from Google in January 2018.

- Inbound Certification from HubSpot in January 2017.

- YouTube Audience Growth Recertification from YouTube in April 2015.

- Display Advertising certification from Google in January 2015.

- YouTube Audience Growth certification from YouTube in March 2014.