Deanna Sieg

Dee Sieg has an extensive background in retail operations and management, with a career spanning over three decades. Currently serving as the Senior Vice President of Field Operations at European Wax Center since November 2017, Dee has held multiple leadership roles within the company. Previous experience includes Vice President of Operations at DFASS Group, overseeing global operations for duty-free retail, and Head of Operations at Swatch Group US. Dee has also contributed to significant retail organizations such as Soma at Chico's FAS Inc., dELiA*s, Carters Inc., Kirkland's Home, Limited Too, Old Navy, and Musicland, demonstrating a consistent track record of driving sales growth and operational excellence throughout various leadership positions.