Steve Tihanyi

Steve Tihanyi is a seasoned marketing professional with extensive experience in strategic marketing and brand management. Currently serving as Chief Marketing Officer at EventLink LLC since January 2015, Tihanyi previously held significant roles at General Motors from 2000 to 2014, including General Director, where notable achievements included establishing GM’s global entertainment discipline and managing key partnerships in film and television. Earlier positions at GM involved leading regional marketing efforts for Cadillac, Hummer, and Saab, and developing innovative sales promotion strategies. Tihanyi's career began at Ross Roy/BBDO, where successful product launches were orchestrated for major automotive brands. Tihanyi earned a Bachelor of Business Administration in Marketing from Eastern Michigan University between 1976 and 1980.