Alfonso Noriega

Alfonso Noriega is a seasoned senior-level executive with extensive experience in corporate strategy, development, and implementation. Currently serving as General Manager at Eventum since January 2001, Alfonso has demonstrated effective leadership in high-profile roles, focusing on operations and finance while leveraging human capital for mission-critical outcomes. Previous roles include General Manager at Coca-Cola Company (México) and various positions within Coca-Cola FEMSA and other leading organizations, where Alfonso successfully managed strategic business plans, marketing strategies, and product launches, achieving significant sales growth and market share improvements. Alfonso holds an MBA from Northwestern University and a degree in Business Administration from Instituto Tecnológico Autónomo de México.