Jack Barley

Jack Barley has over a decade of experience in leadership and product development within the outdoor equipment industry. As CEO of EVERGOODS Crossover Equipment since December 2016, Jack has driven the company's vision and growth. Prior to this role, Jack co-founded GORUCK and served as Creative Director and Head of New Product Development from January 2008 to January 2016, where innovative product strategies were implemented to establish the brand in the competitive outdoor market.