Mikael Mäkilä

Mikael Medzhidov is a Consulting Analyst at Acumen - Smart Revenue Management since October 2023, specializing in delivering analyses and recommendations for global CPG clients to enhance their promotional and commercial investment strategies. Prior to this role, Mikael was a Data Consultant at Artefact, where independent leadership in client communications and stakeholder engagement was demonstrated. Mikael also served as Consultant Team Lead at 180 Degrees Consulting, guiding a team in developing market entry strategies for a sustainability start-up, and contributed to a market-entry strategy for a global manufacturer as a Consultant at London Strategic Consulting. Mikael holds a Bachelor's degree in Economics & Management from King's College London and completed A-levels at Queen Ethelburga's Collegiate.