Jasmine Coll

Jasmine Coll is a seasoned analytics professional with extensive experience in marketing incrementality, capital allocation, and data-driven strategies across multiple sectors. Currently serving as Senior Director of Marketing Incrementality & Capital Allocation at Expedia Group since October 2016, Jasmine leads a global data science team focused on enhancing marketing performance across various brands and countries. Previous roles include positions at Barclaycard, where responsibilities encompassed strategic analytics for cards and loans in multiple geographies, as well as managerial roles leading teams and projects. Jasmine has also contributed to organizations like Macdonald Hotels and Marketing Birmingham, and possesses a strong educational background in Mathematics from the University of Birmingham.