Jinri Lee

Jinri (Jili) Lee has a diverse work experience in marketing roles. They currently hold the position of Head of Acquisition Marketing at Experteer since June 2022. Prior to that, they worked as a Senior Performance Marketing Manager at Experteer from September 2021 to June 2022.

Before joining Experteer, Jinri held positions at trivago as a Global Affiliate Marketing Specialist from October 2019 to June 2020, and as a Performance Marketing (Display/App) manager from July 2018 to October 2019. In these roles, they were responsible for achieving top-line KPIs in specific markets, optimizing campaigns, and collaborating with stakeholders.

Their earlier experience includes a role at SPH as a Marketing Manager (B2B) from July 2013 to July 2016, where they were involved in planning and executing marketing campaigns and coordinating between sales, developers, and marketing.

Jinri also gained experience as a Marketing Intern at CheezLab Inc. in 2013, where they engaged in various marketing activities such as social media marketing, event planning, and sales.

Overall, Jinri (Jili) Lee has a strong background in performance marketing, acquisition marketing, and campaign management across multiple industries and markets.

Jinri (Jili) Lee completed their Bachelor's degree in Business Administration and Management, General at Kyung Hee University from 2007 to 2013. Jinri (Jili) then attended FH Kufstein Tirol – University of Applied Sciences as an exchange student, studying International Business Management from 2011 to 2012. Jinri (Jili) later pursued a Master's Degree in MSc Marketing Management at Rotterdam School of Management, Erasmus University from 2016 to 2017. Alongside their education, they obtained several additional certifications including Google Analytics certification and Google AdWords Search Advertising certification from Google in 2017. Jinri (Jili) also acquired language certifications like Dutch A1 Beginners from Erasmus Language Sharing in 2016, and Goethe-zertifikat A2 | Start Deutsch A2 and Goethe-zertifikat A1 | Start Deutsch A1 from Goethe-Institut e.V. in 2015.