Susan Merola, MBA

Susan Merola, MBA has extensive work experience in various roles related to operations, technology implementation, and marketing. Susan is currently serving as the Chief Operating Officer at ExpoPlatform, where they oversee customer success, project management, and delivery. Susan'sresponsibilities also include improving internal efficiency and customer satisfaction through process refinement and feedback loops.

Prior to their current position, Susan worked at Reed Exhibitions US as the Director of Event Technology, where they introduced and implemented new technologies to enhance trade show attendee acquisition, exhibitor ROI, and customer experience. Susan also led projects to leverage data and generate insights, ensuring the success of these programs across multiple departments.

Susan's previous roles at Reed Exhibitions US include Digital Marketing Manager, where they developed and implemented PPC, SEO, and social advertising strategies for over 20 annual trade shows. Susan also led a team of digital associates to increase organic traffic and ensure SEO efforts supported PPC campaigns. As a Digital Product Manager, Susan collaborated with multiple trade show teams to execute online strategies and enhance customer engagement. Susan conducted pilots of new tools and technologies to improve website usability, show planning, AdWords campaigns, social media strategies, web traffic, onsite engagement, and mobile applications.

Before joining Reed Exhibitions US, Susan worked at CIGNA as an eBusiness Portfolio Manager, where they provided centralized visibility into projects and identified potential web impacts. Susan increased the visibility of the eBusiness team and its services to ensure successful project outcomes.

Susan's work experience also includes a role as a Web Marketing Manager at Health Net, where they managed a web content and design team and enhanced online presence for regional product lines. At MasterCard, they served as a Manager in e-Business Product Development, where they developed online products, managed projects, conducted market research, and built vendor relationships.

Overall, Susan Merola, MBA brings a wealth of experience in operations, technology implementation, and marketing to their current role as Chief Operating Officer at ExpoPlatform.

Susan Merola obtained their Bachelor of Arts (B.A.) degree from Fordham University. Susan then pursued a Master of Business Administration (MBA) degree in Marketing from Iona College- Hagan School of Business, which they completed between 2000 and 2002. In addition to their formal education, Susan has obtained various certifications including Bing Ads Accredited Professional Certification from Microsoft, Google AdWords Certification from Google, Google Analytics certification from Google, HubSpot Inbound certification from HubSpot, as well as Spredfast Conversations and Spredfast Intelligence certifications from Spredfast. No specific information is available regarding the dates when they obtained these certifications.