Luis Sanz Abad

Luis Sanz Abad is currently the Director of Ad Operations at EXTE since July 2023. With a background in various roles in companies like Rich Audience, FreeWheel, Cadreon, and more, Luis has extensive experience in programmatic trading, client success, and marketing. With an MBA from EAE Business School and a degree in Business Administration from Universidad Rey Juan Carlos, Luis brings a strong educational background to his professional career. His expertise includes planning, launching, and monitoring campaigns, optimization, creative management, and campaign closure. Luis has also handled TV buying and negotiation for accounts like BEL, LEROY, and HASBRO, demonstrating his versatility in the marketing and advertising industry.