Shelby Schaafsma

Shelby MacLeod is an experienced marketing professional with a robust background in digital marketing and brand strategy, currently serving as the Director of Brand Strategy, Corporate Communications, and Live Events at IDEXX since March 2016. Shelby’s career trajectory includes roles such as Associate Director and Sr. Manager II, focusing on inbound marketing, social media, and content marketing operations. Previous positions include Digital Marketing Consultant at Shelby MacLeod Consulting and Director of Media & Distribution at The Barbarian Group, where notable projects included influencer strategies for PepsiCo and the establishment of social media platforms for various clients. Shelby's education includes a Bachelor of Science in Kinesiology and Exercise Science from the University of New Hampshire.