Alexandra Cerf

Alexandra Cerf is a seasoned professional with extensive experience in strategy and analytics within various organizations. Currently serving as the Strategy & Analytics Senior Lead at Faire since December 2024, Alexandra previously held the position of Director and Head of Data & Analytics at Flip, leading the integrated data teams after the acquisition of Curated. At Curated, roles included Head of Data & Analytics, Vertical General Manager for Outdoor Sports & Recreation, and General Manager, demonstrating a strong ability to lead data teams and manage P&L responsibilities across multiple categories. Prior experience includes a role at Everlane, focusing on channel planning and systems, and multiple positions at McKinsey & Company, where responsibilities spanned general business analysis and client-focused consulting across diverse industries. Alexandra earned a Bachelor of Arts degree from Princeton University and completed early internships at notable organizations such as the National Institutes of Health and KIPP DC.