Qi da Yeo

Qi Da Yeo currently serves as the Head of Finance and Strategy for the Food Service Business and the Head of the Finance Supply Chain Business Unit at FairPrice Group since September 2020. Prior experience includes co-founding Gogmul L&C Sdn Bhd, where Qi Da Yeo developed products and expansion strategies for the beauty care brand OGOKCHA. At Kellogg Company, a tenure from June 2012 to October 2018 included roles such as Finance Director for SEA/HK/TW, where Qi Da Yeo optimized financial performance and led strategic initiatives, and Corporate Finance and Reporting Manager, successfully overseeing SAP transitions and M&A activities. Previous positions at Procter & Gamble involved significant financial analysis and cost management efforts that contributed to the profitability of the Pringles brand in Asia. Educational background includes a Bachelor of Business Administration in Banking and Finance from Nanyang Technological University Singapore.