Catalina Schuster Dominguez is an experienced digital marketing professional with a focus on performance marketing. Currently serving as a Performance Specialist at Falabella Retail S.A. since May 2021, Catalina previously held the position of Manager Digital at OMD Worldwide, where responsibilities included planning, implementing, and analyzing Google Ads and Meta campaigns for the Lider account. Prior experience includes roles as a Display Specialist at IPG Mediabrands, Consulting SEM JR at Mentalidad Web, and Digital Analyst at Forward Media S.A., working extensively with Google Ads, Facebook Ads, and campaign reporting. Catalina holds a degree from Duoc UC, completed in 2016.
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