Amanda Norvell

As the Vice President of Direct-to-Consumer Products & Services for Fandango and NBC Sports Next, Amanda Norvell works, dreams and lives with the convergence of technology, sports and entertainment.

Norvell is a proven sports media strategy and operations leader with more than a decade of experience spearheading new global sports ventures and successful consumer products that drive revenue, consumer acquisition, and loyalty.

Amanda currently oversees the strategy and day-to-day operations for the products and services within Fandango’s world-renowned entertainment recommendations brand, Rotten Tomatoes and NBC Sports Next’s GolfNow portfolio including GolfNow VIP and RevolutionGolf.

In her previous role as VP, Marketing for GolfNow, Amanda developed and executed a data-informed strategy that grew market share and drove new revenue by developing the company’s first direct-to-consumer subscription program, GolfNow VIP, rebranded as GolfPass.

Previously, Norvell was Director of Public Relations, TRUE Marketing and Manager of Social Media, Universal Orlando Resort.

Norvell is a mentor for NBCUniversal’s Young Professionals Network and for Comcast’s SportsTech Accelerator, and a Board Member for Youth on Course.