Peter Smart

Peter Smart has a diverse work experience history. Peter began their career as the Director of UX & Product Strategy at Roam Design Worldwide in 2005 and held this position until 2014. During this time, they were responsible for leading the design and strategy of user experience and product development.

In 2012, Peter joined the Royal Yachting Association as the Design & Strategy Lead, where they worked until 2014. In this role, they played a vital role in shaping the organization's design and strategy initiatives.

In 2014, Peter joined Fantasy as the Director of User Experience, and later became the Global Head of Product Design in 2015. Peter held this position until 2021 when they transitioned to the role of Chief Experience Officer. Throughout their time at Fantasy, Peter was responsible for overseeing the development of user experiences, product design, and leading strategic initiatives.

Overall, Peter Smart has demonstrated expertise in UX and product strategy, as well as a proven ability to lead and drive successful design and strategic initiatives in various organizations.

Peter Smart has a degree in Graphic Design from The Arts University at Bournemouth. Peter obtained a 1st Class BA(Hons) in their field of study.