Alessandra Bisaillon

Head Of Marketing And Media Relations at Farm Boy Inc.

Alessandra Bisaillon has a diverse range of work experience spanning various industries. Their most recent role is as the Head of Marketing and Media Relations at Farm Boy Inc. where they are responsible for developing and executing marketing and PR strategies, overseeing agency partnerships, and growing awareness of the Farm Boy brand across different channels. Prior to Farm Boy, they worked as the Director of Marketing at Loblaw Companies Limited, where they managed customer portfolios, developed marketing strategies, and drove loyalty program engagement. Alessandra also has experience in the energy sector, having held positions at Suncor in network and strategic planning, asset management, category management, and brand and communications management. Before that, Alessandra worked at G&K Services as a Human Resources Coordinator and at CIBC as a Customer Service Advisor. Throughout their career, they have demonstrated strong leadership, strategic planning, and communications skills.

Alessandra Bisaillon has participated in the Leadership Engage Program and the Contract and Negotiations Program at Harvard Business School. Alessandra holds an IBBA degree in International Business from NEOMA Business School and a Bachelor of Business Administration (BBA) degree in Marketing, Strategy, and Organizational Behaviour from the Schulich School of Business - York University. In addition, they have a minor and specialty in French Studies and Linguistics (Oral and Written) from York University. Alessandra has also obtained a certification in Leadership Engage from Harvard Business Publishing Corporate Learning in 2021.

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