Alicia Reyes Sarmiento

Alicia Reyes Sarmiento is an experienced fashion journalist currently serving as an Editor and Assistant Project Manager at FashionUnited since September 2021, where the focus is on writing B2B news and insights for a global audience while promoting digital transformation in the fashion industry. Prior roles include Junior Editor, where Alicia contributed to an innovative project integrating Artificial Intelligence into fashion journalism, and Desk Editor, which involved attending major global fashion events to gain industry insights. Early career experience includes an Editorial Intern position, enhancing editorial skills targeted at Spanish and Latin American markets, and a recent role as a Sales Assistant at Massimo Dutti. Alicia holds a Doble Grado en Periodismo y Comunicación Audiovisual from Universidad Rey Juan Carlos and has participated in various educational programs, including a course on Augmented Reality at West Virginia University.