Andrea Martinez

Andrea Martinez has worked in the digital marketing and customer service fields for the past five years. From 2022 to present, they have been a Digital Marketing Manager at Fast Cloud Consulting, a B2B SaaS Reseller and consultancy company for AMER & LATAM mid-markets. During this time, they have led the development and implementation of a targeted account-based marketing (ABM) campaign that resulted in a 40% increase in leads and a 20% increase in revenue for a key product line. Additionally, they developed a comprehensive ABM strategy that included identifying high-potential accounts, creating personalized content and messaging, and coordinating multi-channel campaigns across LinkedIn, email, and other platforms. From 2017 to 2022, they were a Digital Marketing Manager and Salesforce Administrator at Netline Chile, a B2B telecommunications company in Santiago de Chile. During this time, they led the development and implementation of targeted campaigns that resulted in a 60% increase in leads and a 40% increase in revenue for a key product, NetAir. Andrea also developed a comprehensive Customer Centric strategy, and implemented Sales Cloud and Service Cloud, in collaboration with official partners, resulting in a 25% increase in sales productivity and a 27% reduction in service response times. Finally, from 2016 to 2017, they were a Manager Assistant at Tigo Colombia, a B2C telecommunications company in Medellin, Colombia. During this time, they implemented a new customer service training program that led to an increase in customer satisfaction ratings and a reduction in customer churn.

Andrea Martinez obtained a Licenciado in ciencias gerenciales mencion mercadeo from Universidad Tecnológica del Centro (UNITEC) between 2009 and 2014. In 2020, they completed an Introduction to coding course from SheCodes, a Google Analytics course from Adity Consultora en Marketing Digital, an Especialista en Google course from Adity Consultora en Marketing Digital, a Certificación de Google Ads course from Adity Consultora en Marketing Digital, and a Curso Posicionamiento SEO course from Adity Consultora en Marketing Digital. Andrea is currently enrolled in a Scrum Master Specialist course at Universidad Nacional, which is set to be completed in 2022. Additionally, they have obtained various certifications from CertiProf, RingCentral, and LinkedIn.