Bob Heeks

Bob has successfully merged the Hospital and Youth Care marketing functions as well as the marketing and development teams to create a more efficient and collaborative messaging and fundraising platform. Bob is responsible for the strategy and coordination of Boys Town's internal and external communications, as well as nationwide fundraising efforts.

Bob's background includes 30-plus years of agency and consumer acquisition experience along with new product and business launches in the areas of travel, conferencing and a patented product decisioning engine. He has held various leadership positions at Nichols Marketing Group, West Corporation, Cendant, and Doubleday Publishing. He earned his MBA in finance and marketing from the University of Rochester, Simon School of Business.​