Cassandra Smith

Cassandra Smith has extensive experience in strategic planning and brand strategy. Cassandra most recently worked at FCB Chicago as the VP, Director of Strategic Planning. Prior to that, they were the Director of Strategic Planning at the same company. Before joining FCB Chicago, Cassandra worked at OKRP as the Associate Director of Brand Strategy, Sr. Brand Strategist, and Insight Expert. Cassandra also served as an Account Supervisor at OKRP. Earlier in their career, Cassandra worked at Juice Interactive as an Account Supervisor and at National CineMedia (NCM) as an Account Services Executive and Sales Coordinator. Cassandra began their career as a Jr. Account Executive at HMDG.

Cassandra Smith pursued their education with a Bachelor's degree from Concordia University Chicago between the years 2004 and 2008. Cassandra'schosen area of study involved English and Communications. Following this, they attended Goldsmiths, University of London from 2009 to 2011. There, they furthered their academic journey by completing a Master's degree in Comparative Literary Studies, with a focus on Modern Literature.