Kriti Anand

Kriti Anand is a Senior Copywriter at FCB Kinnect since May 2023, where storytelling is utilized to create compelling brand narratives for prominent clients such as Brillon, vivo X Series, Bata, and the Bill & Melinda Gates Foundation. Previously, Kriti worked as a Brand Consultant at Moshi Moshi from February 2023 to May 2023, developing branding and communication strategies for emerging businesses, including Atmos, EnKash, Vijayanand Travels, and Kidzcare Pediatrics. Prior experience includes serving as a Marketing Executive at EazyDiner from May 2021 to February 2023, focusing on data-driven marketing strategies, and interning at Hindustan Times in 2018 to support consumer research. Kriti holds a Master of Arts in Media and Communications from Goldsmiths, University of London, and possesses a B.A. in Sociology from Shiv Nadar University, along with a summer course in Creative Writing from the University of Oxford.