Giles Poole

Giles Poole has diverse work experience in the digital marketing field. Giles is currently the Head of Audience Growth and Advertising Operations at FE fundinfo, where they lead the growth and development of the company's public websites in the UK and Europe. Giles is responsible for devising and implementing marketing campaigns, focusing on sustainable growth through SEO and owned media. Giles also leverages the reach of the websites to generate B2C and B2B sales leads.

Prior to this, Giles worked as the Head of Digital Marketing and Ad Operations at FE Trustnet, where they overhauled the marketing and advertising tech stack to introduce targeted opportunities and managed the advertising operations team. Giles also played a key role in increasing private investor revenue and implementing programmatic/header-bidding strategies.

Before joining FE Trustnet, Giles held various roles at Immediate Media Co, including Digital Marketing Manager for Radio Times and Group Digital Marketing Manager. Here, they focused on accelerating digital revenue and audience growth, launching digital products, and implementing SEO strategies. Giles was also responsible for planning and executing marketing campaigns and managing budgets.

Giles also has experience working at Age UK as a Digital Marketing Manager, where they re-implemented analytics, conducted AB and MVT testing, and planned and executed digital campaigns to drive donation revenue and increase event participation.

Earlier in their career, Giles worked at Telegraph Media Group as a Digital Marketing Campaigns Manager and later as a Promotions Executive and Senior Brand Communications Executive. In these roles, they planned and implemented integrated campaigns, managed resources and projects, and executed advertising campaigns.

Overall, Giles Poole has a strong background in digital marketing, with expertise in audience growth, advertising operations, campaign planning, and revenue generation.

Giles Poole obtained a BSC (Hons) degree in Marketing Management from Lancaster University, spanning from 2000 to 2004. Giles also has additional certifications, such as the HubSpot Marketing Software Certified, Hubspot CMS for Marketers Certified, Hubspot Inbound Marketing Certified, ILM Award in Leadership Level 5, CIM Executive Diploma, and Google Analytics for Beginners. The obtained years for these certifications range from 2006 to 2020.