Alfonso Becerra

Alfonso Becerra Cid serves as the Strategy & Innovation Director for the Mexican Football Federation since October 2021 and is a Board of Advisors Member at Instituto Mexicano de Teleservicios since January 2022. Becerra Cid has been involved with ISDI as a Tutor & Backbone Projects Coordinator since October 2017. Previous roles include General Manager at julieta.ai, Innovation Committee External Member at ConCrédito, and Innovation & Customer Experience Deputy Director at Cinépolis, where responsibilities included developing innovative strategies and enhancing customer journeys across channels. Becerra Cid has also contributed as an Innovation Instructor at BlueBox Ventures and held various positions at Cisco and Avaya, focusing on customer experience. Educational credentials include a Master in Internet Business from ISDI, a C-Level Management Program from IPADE Business School, a Diploma in Sports Marketing from SDA Bocconi, and an ongoing Advanced Management Program at EGADE Business School del Tecnológico de Monterrey.