Lauren F.

Lauren F. is a seasoned professional in category management and sales analysis, currently serving as Category Manager for eCommerce and Walmart at Ferrara since September 2019. With a proven track record in driving significant growth for managed categories, Lauren has contributed to annual growth rates of 18-40% at Kroger Enterprise. Prior experience includes roles at Sargento Foods Inc. as a Sales Analyst and at Impact Sales, Inc. as Lead Sales Analyst, where Lauren demonstrated expertise in strategic analysis, category performance, and sales insights. Lauren also holds a BBA in Marketing from Boise State University and has a diverse background encompassing various positions in sales and retail management.