Rob Wells

Rob Wells is an experienced ecommerce leader with a strong background in developing digital trading strategies and managing cross-functional teams. Currently serving as Head of Ecommerce UK FMCG at Ferrero since April 2022, Rob previously held the role of Head of Ecommerce & Direct-to-Consumer at Hallmark Cards, where a direct-to-consumer proposition was successfully established. Rob is the founder of The RMW Group, specializing in multi-channel retail and cricket development, and has held various key positions at reputable companies, including Tesco PLC, Amazon, Argos, and Wyevale Garden Centres. Additionally, Rob possesses a Bachelor’s Degree with Honors in Leadership and Professional Development from the University of Hertfordshire.