Siham Zrigui

Siham Zrigui is an experienced sales and business development professional with a diverse background in the fast-moving consumer goods sector. Currently serving as the Europe Area Sales Business Development Manager - Out of Home & Alternative Channels at Ferrero since August 2017, Siham has held various leadership positions, including Head of Customer and Category Development BeLux and Channel Sales Manager for Out of Home in BeNeLux. Prior to Ferrero, Siham worked at Mars as a Senior Key Account Manager and held various roles at Diageo, including Sales Manager for Global Travel Retail & Middle East. Siham's career began at L'Oréal as a Junior Key Account Manager and includes experience as a Store Account Manager at Danone Waters. Siham holds a Corporate Master in International Management from SDA Bocconi and Master's and Bachelor's degrees in business management and marketing from Ichec Brussels Management School and EPHEC.