Julia Bakaeva

Julia Bakaeva has over a decade of experience in marketing and communications, currently serving as the Marketing Services Manager for Ferring Pharmaceuticals in Europe, Latin America, and Canada since 2012. In this role, Julia leads the development and implementation of digital and omnichannel marketing initiatives, manages cross-functional projects, and tracks digital performance in the CEE/Austria/Switzerland/Israel regions. Previous positions include Product Manager, where Julia was responsible for marketing strategy, budgeting, sales analysis, and events, as well as roles in communication and digital media management. Julia began their career as a Junior Account Manager at Ark Scholz and Friends Brand Affairs, focusing on PR campaigns for FMCG brands. Julia holds a Bachelor's degree in PR from Moscow State University of Management and further education from the Higher School of Economics.