Athina Sofou

Athina Sofou has a diverse work experience in the field of digital marketing and management. Athina is currently working at Ferryhopper since February 2022 as a Performance Marketing Manager, leading a team of 5 marketers and overseeing various marketing channels. Prior to this, they worked at Pizza Fan from November 2020 to January 2022 as the Head of Digital Marketing, responsible for managing a team of 11 marketers and implementing digital marketing strategies. Athina also worked as a Digital Marketing Consultant at Bryq from February to September 2021.

Before that, Athina Sofou worked at Beat from September 2018 to November 2020 as part of the Growth department, managing multiple regions and implementing successful online advertising campaigns. Athina also gained experience as a Digital Media Manager at Upstream from July 2017 to September 2018, where they planned and controlled digital media campaigns in global markets with impressive performance results. Additionally, they held roles as a Senior Performance Marketing Manager, Performance Marketing Manager, and Junior Performance Marketing Manager at Upstream, where they gained valuable experience in campaign management and implementation.

In addition to their marketing roles, Athina Sofou worked as a Private Tutor from September 2008 to August 2014, teaching English to students of various ages and improving their communication and presentation skills. Earlier in their career, they worked as an Operational Administrator in Receivables Finance at HSBC for a brief period.

Overall, Athina Sofou has demonstrated expertise in performance marketing, team management, digital marketing strategy, and campaign implementation throughout their career.

Athina Sofou completed their Master of Science (MSc) in Economics & Business - Behavioural Economics from Erasmus University Rotterdam from 2013 to 2014. Prior to that, they obtained their Bachelor's degree in Economic Science from Athens University of Economics and Business, where they studied from 2008 to 2013. Before entering higher education, Athina attended Zanneio Experimental High School Piraeus, although specific dates and degrees are not provided for this institution.

In addition to their formal education, Athina has obtained various certifications related to digital marketing. Athina completed a Digital Performance Marketing course at eSkills Center in September 2016. Athina also holds several certifications from Google, including Google Analytics, Google AdWords Display Advertising, Google AdWords Shopping Advertising, Google AdWords Video Advertising, Google AdWords Fundamentals, Google AdWords Mobile Advertising, and Google AdWords Search Advertising, all obtained in 2017. Athina further expanded their digital marketing skills by obtaining a Digital Marketing Nanodegree from Udacity in 2018. Lastly, in August 2020, they became a Facebook Certified Media Planning Professional.