Sanne van Mourik - Linsen

Sanne van Mourik - Linsen is a seasoned professional in data-driven marketing and analytics, currently serving as Teamlead Data Insights & Performance at Feyenoord Rotterdam N.V. since July 2022. Prior to this, Sanne contributed to the DDMA in various capacities, including Membership in the committees for Digital Marketing Transformation and Data, Decisions & Engagement, which focused on enhancing knowledge within the data-driven marketing sector. Sanne also held roles as Sr. Customer Marketing Consultant at Springbok Agency and Sr. Marketing Technology Specialist at Talpa Network, where responsibilities included developing sustainable analytics solutions. Previous experience includes managerial positions in data and marketing automation across several media organizations, and a background as a Consumer Intelligence Analyst. Sanne holds a Bachelor of Commerce from HU University of Applied Sciences Utrecht and a marketing diploma from Koning Willem I College.