Casper Rubalcava

Casper Rubalcava is an experienced sales manager currently leading sales for North America at Fidlock U.S.A. since November 2023. Prior to this role, Rubalcava served as a Warehouse Operations Manager at Soul Ebikes for a brief period and as an Outside Territory Sales Manager for Alta Cycling Group from March 2020 to September 2021, where responsibilities included representing multiple bicycle brands and expanding dealer relationships across several states. Rubalcava co-owned Pals in a Pod from January 2016 to May 2019 and has held various marketing and sales positions at Hydro Flask, Yakima Products, UC Cyclery Inc., and Bicycle Warehouse, demonstrating strong capabilities in brand management, event marketing, and sales operations within the cycling and outdoor industries. Academic qualifications include education from San Diego Mesa College and Mendocino College.