Liz Edwards

Liz Edwards has extensive experience in the media industry with a focus on editorial and publishing roles. Liz began their career as a District Reporter for Manchester Evening News from July 1995 to June 1997. Liz then joined Which?, where they held various positions including News Journalist, Principal News Journalist, and Head of News from 1997 to 2008. During this time, they developed expertise in news reporting and management.

In 2008, Liz became Editor-in-Chief of lifestyle content at Which?, overseeing the portfolio of lifestyle titles, including Which? Money, Which? Travel, Which? Computing, and Which? Gardening. Liz led the strategy, commercial development, and success of the publications, achieving record-breaking customer satisfaction scores and industry awards. Liz also played a key role in the digital transformation of the organization, hiring data journalists and developing a data journalism strategy.

From 2012 to 2014, Liz served as the Head of Content Strategy at Which?, leading a team of content strategists and commissioning editors across various subject areas such as cars, technology, money, and home-related subjects. Liz focused on increasing member acquisition and retention through data analysis and experimentation.

In 2014, Liz transitioned into the role of Head of Strategy for Life Decisions, where they developed new digital content focused on complex consumer decisions, such as mortgages and pensions. Their team utilized user research and behavioral insights to optimize content and achieve significant traffic growth.

Liz worked as an Editorial Consultant in 2018, assisting brands in creating unique and impactful content across different platforms. Liz specialized in SEO strategies and provided training in utilizing tools and resources effectively.

Currently, Liz serves as Editor-in-Chief (UK) at Finder, a rapidly growing comparison site. Liz leads a team of writers and presenters who produce reviews, guides, and comparisons to help millions of users make informed decisions about finances.

Overall, Liz Edwards' work experience demonstrates their expertise in editorial leadership, content strategy, digital transformation, and audience engagement. Liz has consistently achieved high levels of success and recognition throughout their career.

Liz Edwards obtained their undergraduate degree in Classics 2:1 from the University of Oxford between 1988 and 1992. Liz later pursued a postgraduate diploma in Journalism at Cardiff University / Prifysgol Caerdydd, completing their studies between 1994 and 1995.