Aarathy Jayakrishnan

Aarathy Jayakrishnan is an accomplished digital marketing professional with extensive experience in B2B SaaS marketing. Currently serving as Associate Manager at Fingent since July 2019, Aarathy oversees product marketing and digital marketing strategies, including SEO, SEM, and influencer marketing. Previously, extensive roles included Senior Digital Marketing Analyst and Marketing Analyst at ThinkPalm Technologies Pvt. Ltd. and Zoho Corporation, where responsibilities ranged from content creation and social media management to brand awareness initiatives. Aarathy's career began with internships at Larsen & Toubro Power and V-Guard, focusing on HR functions. Aarathy holds an MBA in Marketing and Human Resources from Amrita School of Business and a B.Tech. in Electrical and Electronics Engineering from Government Engineering College, Thrissur.