Lou Friedmann

Lou Friedmann is a seasoned marketing professional with extensive experience across various sectors, particularly in financial services and technology. Currently serving as Managing Director at Fintech Digital, Lou leads client success initiatives at a global marketing agency. As the Founder of LaSalle & Madison, a consultancy specializing in the financial industry, Lou has guided numerous companies including those in FinTech, insurance, and real estate. Additional roles include Co-Founder of ROI Jazz, Strategic Advisor at Fintech Ranger LLC, and former CMO at preREO and Interfirst, where Lou spearheaded marketing strategies to drive growth and enhance customer experiences. Lou's educational background includes a Bachelor of Arts in English from the University of Illinois Urbana-Champaign.