Becky Smith

Becky Smith is a seasoned professional with extensive experience in customer experience and account management. Currently serving as the Director of Digital Customer Experience at FinThrive since July 2015, Becky leads large-scale projects that enhance customer experiences through digital technologies, including the implementation of a customer feedback loop for continuous improvement. Previously, as Director of Transformation, Becky specialized in process innovation and transformation initiatives. Prior roles include Senior Manager of Account Management at MedAssets, where Becky managed over $20 million in annual revenue, and Customer Success Manager, recognized with the MedAssets Service of Excellence Award in 2009. Early career experience includes customer development at InnerFlex Medical, Inc., focusing on territorial development and operations in the Southeast Region.