Jay Pineda

Jay Pineda currently serves as the Assistant Trade Marketing Manager at Firefly Electric & Lighting Corporation, focusing on merchandising efforts and trade programs in the lighting category. Previously, Jay held roles at Philip Morris International as a Wholesale Executive and Business Building Executive, effectively managing key wholesalers and retail accounts, achieving significant KPIs, and implementing successful trade programs. Jay's earlier experience includes working as a Brand Services Executive at GSK, where responsibilities included managing KV development and market coordination, and as a Marketing Associate at Johnson & Johnson, overseeing marketing promotions and material development. Jay began a career in marketing as an intern at Ensogo LivingSocial Philippines and holds a Bachelor of Science in Business Administration, majoring in Marketing Management from the University of Santo Tomas.