Martine Berden

Martine Berden has a diverse work experience spanning various industries and roles. Martine started their career as a Product Manager at ING - Postbank, focusing on savings products. Martine then worked as an International Strategy Consultant at ING, providing strategic advice to the company. Martine also served as a Pricing Marketeer and Senior Marketeer for ING, specializing in savings and mortgages. Martine later transitioned to managerial positions within ING, leading teams in Marketing Private Banking and Klantproposities. Martine also had a role as a Manager Commercie Direct at Nationale-Nederlanden, where they were responsible for managing a team and driving growth in the direct insurance market. Martine then worked at Enspark.io as a Product Owner, contributing to the development of a B2B sales engagement platform. Martine also held the position of Senior Marketing Programma Manager at spotONvision, providing B2B marketing strategy and execution support. Martine then joined Payvision as Head of Marketing and Communications, overseeing marketing efforts. Currently, Martine is the Head of Marketing at Firely, where they focus on improving data exchange in the healthcare industry and implementing FHIR. Additionally, Martine worked as a Freelance Marketing & Strategy consultant, assisting companies with their marketing challenges and offering expertise in both B2B and B2C environments. Lastly, Martine served as the Voorzitter en inhoudelijk aanjager for Stichting Into The Clear, leading the realization of the MindApp project, an app designed to support brain tumor patients during their treatment. Throughout their career, Martine has demonstrated a range of experiences and skills in marketing, strategy, and management, making their well-equipped to address various challenges and deliver results.

Martine Berden has a strong education background. Martine earned their Master of Science - MS degree in Strategic Marketing Leadership from Henley Business School, where they studied from 2012 to 2014. Prior to that, they pursued their Msc degree in Strategic Management from Tilburg University, attending from 1997 to 2002. Martine began their educational journey at St. Ursula, where they completed their Gymnasium education from 1991 to 1997.