Yifan Wang

Yifan Wang has a diverse and extensive work experience spanning over a decade. In 2007, they started their career as a freelance writer, editor, and consultant, providing their expertise in various projects until 2015.

In 2012, Yifan joined Guru Online, a digital agency in Hong Kong, where they developed and implemented digital marketing solutions for clients in industries such as FMCG, retail, finance, fashion, and more. They successfully completed over 200 projects and campaigns, covering areas like SEM, SEO, social media, branding, CRM, and website and app development. They remained with Guru Online until 2015.

During 2015, Yifan took on multiple roles. They co-founded COPO Ltd, an emotion-based search and recommendation engine app, where they led the entire product and marketing functions. They also worked at LUSH, a personal care brand, as the Greater China Brand and Communication representative. Here, they played a crucial role in launching the global digital branding strategy and enabling mobile payment options like WeChat Pay in retail stores. Yifan's tenure at COPO Ltd ended in 2016, while their time at LUSH concluded in 2017.

In 2017, Yifan joined Bank of China (Hong Kong) as a Business Strategy Manager. Their responsibilities in this role aren't specified, but they served in it until 2018.

From 2018 to 2020, Yifan worked at Firework, a video commerce platform. They held the position of Content Operations Manager, where they built the global content review process and strategized over 500 campaigns to drive content acquisition and quality. They also collaborated closely with the product team to drive growth and develop new products. Yifan then progressed to become the Director of Operations, responsible for leading the global operations department and implementing business intelligence functions. In 2022, they assumed the role of Global Head of Operations, where they play a vital role in developing and executing operational strategies that support the company's growth and excellence.

Yifan Wang's work experience highlights their expertise in operations management, digital marketing, brand strategy, and content management. They have a proven track record of building and scaling high-performing teams and successfully implementing strategies to drive growth and excellence in various organizations.

Yifan Wang holds a Bachelor of Arts degree in TV journalism from the Communication University of China. They also have a Master of Social Science degree in Advertising from The Chinese University of Hong Kong. In terms of additional certifications, Yifan obtained a First-aider certification from Beijing Red Cross in 2010. They also have a Certificate of Putonghua Proficiency Test - IB, but the institution and year of obtaining the certification are not specified. Additionally, Yifan holds a Table Tennis National Umpires - Level 2 certification from the National Table Tennis Federation, but the month and year of obtaining the certification are not mentioned.