Bruce Goulding

Bruce Goulding is an accomplished Key Account Manager with extensive experience in managing large customer accounts and developing innovative commercial strategies. Currently at First Business Water since July 2020, Bruce oversees the company’s largest customers while mentoring team members and enhancing the key account strategy. Prior to this role, Bruce served as Key Account Manager at Affinity for Business from October 2016 to July 2020, playing a crucial role in transitioning customers to the newly deregulated commercial water market. Bruce also held a similar position at Affinity Water from June 2004 to October 2016, focusing on maintaining strong relationships with major commercial clients and driving water efficiency initiatives. Bruce began a career as an Account Manager at Hitachi from April 1997 to October 2002, significantly growing business for Xerox and managing key accounts across the UK. Bruce's educational background includes attendance at Hitchin Boys School from 1981 to 1986.