Yih Pei Sim

YihPei Sim is a skilled SEO Specialist currently working at First Page since January 2023, previously holding the position of SEO Associate. In this role, YihPei conducts extensive keyword research using tools like Ahrefs and SEMrush to optimize web content and improve search visibility and ROI. Prior experience includes serving as an SEO Specialist at MediaPlus Digital Pte Ltd and various positions at Horizn Digital Sdn Bhd, including Marketing and Creative Executive. YihPei holds a Bachelor of Arts with a double major in Corporate Screen Productions and Marketing from Curtin University Malaysia, along with a Foundation in Arts from the same institution, and completed middle school at Chung Hua Middle School, Kuala Belait.