Jim Huff Mba, Cce

Jim Huff, MBA, CCE, currently serves as the Chief Retail Officer at FirstLight Federal Credit Union, where responsibilities include overseeing retail, marketing, and e-commerce operations. Previously, in a senior vice president marketing position at FirstLight, Jim focused on identifying core target markets and aligning organizational efforts to meet their needs. Prior experience includes serving as Marketing Director at Educational Employees Credit Union, managing a marketing team, executing comprehensive marketing strategies, and significantly increasing brand awareness. Additional roles include Senior Advertising Consultant at Wilks Broadcasting, Account Executive at Azteca America, and Senior Plan Sponsor Services Consultant at Aetna. Jim holds an MBA in Entrepreneurship from California State University, Fresno, and a Bachelor's degree in Business and Spanish from Eastern Washington University.