Einat Friedman

Einat Friedman has significant experience in marketing management and business development within the consumer goods and healthcare industries. Einat has held various leadership roles throughout their career, starting as a Brand Manager at Henkel, where they were responsible for local brands and launching new products. Einat then joined L'Oréal as a Marketing Manager, leading marketing activities for a specific brand and managing a team of 10 employees. At Neopharm Group, Einat served as the VP of Marketing for OTC and Consumer Goods, overseeing a wide range of products and managing a team of 30 employees. Einat was also the General Manager of the Doctor Or division and later became the VP of Marketing for OTC and Consumer Goods. In their role at S. Schestowitz, Einat served as a Division Manager, responsible for business and distribution in Israel for multinational brands such as Colgate, Speed Stick, and Palmolive. Currently, they are the VP of Marketing at Dr. Fischer, leading the marketing efforts for a leading local brand in various categories such as cosmetics, consumer healthcare, baby care, and sun care. Throughout their career, Einat has demonstrated expertise in strategic planning, branding, positioning, digital marketing, sales, budgeting, and team management.

Einat Friedman attended The College of Management Academic Studies, where they earned a Bachelor's degree in Communication and Media Studies. Einat later pursued a Master of Business Administration (MBA) with a specialization in Marketing, also from The College of Management Academic Studies.