Libin Liu

Libin Liu is an accomplished public relations professional with extensive experience in strategic communication and media relations. Currently serving as PR at FITURE since March 2021, Libin is responsible for crafting communication strategies, writing press releases, and collaborating with media and KOLs, while also managing public sentiment and SEO efforts. Previous roles include Account Manager at Dentsu PR, where coordination of PR projects for KSF Noodles was key, and PR Manager at MRG, focusing on strategy and content for major clients such as Himalaya and 3M. Earlier experience includes senior editorial work at Xinzhibailve and 新浪, where Libin contributed to content management and reporting. Libin holds a Bachelor's degree in English Language and Literature from Tianjin Institute of Physical Education.