Richard Cotton is a seasoned professional in digital performance marketing, currently serving as the Digital Performance Marketing Manager at Flagstone since August 2021. Prior to this, Richard held the position of Group Account Director at Brainlabs from February 2020 to June 2021 and was the Head of PPC at Distilled from April 2008 to February 2020. Expertise encompasses account management, keyword research, ad copywriting, bid and budget management, and proficiency in Google Analytics. Richard's main platforms experience includes Google Ads, Bing Ads, paid social channels, and native advertising. Earlier in Richard's career, experience as a Trader/Odds Compiler at ukbetting plc from August 1999 to January 2006 involved setting odds and trading various sports, along with customer service responsibilities. Richard graduated with a 2:1 degree in Philosophy from the University of Southampton in 1999, following an education at Shrewsbury School from 1990 to 1995.
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