Gemma Alcaide Badenes

Gemma Alcaide Badenes has extensive experience in trade marketing, sales management, and entrepreneurial ventures within the FMCG and fashion sectors. Currently serving as Trade Marketing and Product Manager at Flamagas since May 2024, responsibilities include market studies for pricing and competitive analysis. Prior roles include Senior Sales Manager for Beauty, Electronics, and Kitchen Appliances at Westwing, where Gemma focused on sales analysis, brand planning, and developing growth strategies for key accounts. As the Founder of Saona Barcelona, a B2B fashion brand, responsibilities encompassed sales analysis, client management, and supplier negotiations. Notable prior experience includes serving as a Marketing Strategist at LOLA CASADEMUNT, overseeing promotional campaigns and online marketing. Gemma holds a Bachelor's degree in Business Administration and Management from IQS Barcelona and a Master's degree in Fashion Design from IED Barcelona.