Colby Rodriguez

Colby Rodriguez has a strong background in marketing and brand management. Colby started their career at Red Bull, where they held various senior roles, including Senior Sport Marketing Manager and Sports Marketing Manager. In these positions, they managed a large marketing and sponsorship budget, signed professional athletes as brand ambassadors, and developed long-term business plans. Colby also oversaw the distribution of marketing materials and supported field marketing teams in expanding brand recognition.

After their time at Red Bull, Colby joined Global Rallycross as the Chief Strategy Officer. In this role, they directed the company's short- and long-term goals, established valuable services through effective branding and promotional events, and led global product management. Colby also had responsibility for company operations, including creative direction, sales assets, and event locations.

Colby then joined Hey Dude Shoes as the Director of Marketing. Colby later took on the additional role of Director of Marketing and E-commerce Operations. During their tenure at Hey Dude Shoes, they managed the online store, Amazon store, and customer service team. Colby developed and executed strategies to increase brand awareness both online and at retail, implemented successful marketing campaigns, and focused on digital advertising strategies.

Currently, Colby is a Vice President of Marketing at Bearpaw and Flip Flop Shops.

Colby Rodriguez obtained a Bachelor's Degree in Marketing from California Lutheran University, where they studied from 1995 to 2000.