Cristina Tomas

Cristina Tomas has extensive work experience in marketing and trade marketing roles. Cristina currently works at Upfield as the Marketing Lead for the Violife South West Europe Cluster. Prior to this, they were the Marketing Manager for Iberia New Categories at Upfield. Cristina also worked as a Project Lead Marketing a.i. where they were responsible for launching a new vegan cheese brand in Spain.

In addition to their roles at Upfield, Cristina also worked as a Teacher at EAE Business School and as a Partner Director at The Triangle 808 Consulting, where they focused on improving customer and consumer experiences.

Before joining Upfield, Cristina spent several years at FrieslandCampina, where they served as the Marketing & Trade Marketing Director. In this role, they were responsible for developing marketing and shopper marketing strategies, creating annual integrated commercial planning, and overseeing communication campaigns. Cristina also worked as a Trade Marketing Manager and Brand Manager at FrieslandCampina.

Prior to their time at FrieslandCampina, Cristina worked as a Brand Manager at Nestlé Waters.

Overall, Cristina Tomas has a strong background in marketing and trade marketing, with experience in strategy development, communication campaigns, and team management.

Cristina Tomas has a diverse educational background. Cristina earned a Bachelor's degree in Advertising & Public Relations from Universitat Autònoma de Barcelona in 1996. Later, in 1998, they pursued a Marketing Management degree from Fundació EMI, Univ. Ramón LLull. Cristina also acquired a Consumer Research Management certification from AEDEMO in 2000. In 2009, they completed a PMM degree from Esade in the field of Marketing. Subsequently, in 2016, they attended the Nourishing Leadership Programme at Hult Ashridge, focusing on Organizational Leadership. In 2016, they obtained the title "The Complete Skilled Negotiator" from The Gap Partnership. Recently, Cristina completed a Master of Business Administration (MBA) with a specialization in Digital Marketing from thePower in 2020. Cristina is also expected to acquire a certification from ThePower Business School in 2023.